"Eat Up Brain" is a brand spot celebrating a world of knowledge to advertise the BBC Knowledge network. The spot is a follow up to last year’s popular Moon Week campaign. Using the mixed media wizardry of Seattle based director Sean Pecknold and the voice of legendary comedic actor Richard E. Grant, it takes the viewer on a meandering journey through some of life’s amazing truths. The journey ends with BBC Knowledge’s new positioning line, ‘A little knowledge goes a long way'.