Create a multi platform brand for A History of the World.A History of the World is a unique collaboration between the BBC and The British Museum. The project is based around a 100 object collection at The BM, with a BBC wide initiative including TV, a Radio 4 series, interactive and digital. Museums across the UK are also participating, and must work across all BBC platforms and in British Museum space.

The objects reflect humans earliest endeavours through to the present day with no hierarchy between them. To reflect this, the logo spans from early serif typography through to a more modern sans.The brand deals with the large group of disparate objects by applying tints, which allow them to sit together more coherently and help to create a visual shorthand for the project.The brand includes print and digital application examples for use in museums and in the BBC’s output.

For such a huge project that spans such a wide variety of spaces, the brand needs to allow easy navigation, and feel visually coherent and engaging at every touchpoint. The main goal of the project is to engage new audiences for a subject that is sometimes difficult to approach, and this appears to be working.‘Downloads of the Radio 4 podcast, A History of the World in 100 Objects, are topping the podcast chart, and are more popular than the comedy of Ricky Gervais or the music selections of Radio 1's DJs.’ (Independent.co.uk, Feb 18 2010)