Hundreds of giant sized cut-outs of various countries were strategically placed in high traffic areas (at bus benches, on the beach, in parking garages, even in trees) throughout major metropolitan cities, exposing areas of the world so often neglected by U.S. news outlets. There wasn’t a place you’d go and not see a part of the world you were missing.

These installations gave the impression that only people who were connected to BBC World were seeing more of their world. Ultimately, tens of thousands of consumers went online to demand BBC World from their cable providers.