Solution:We hired an actor, we asked him to pretend to be an intern and we got him interviews with the top creative directors in Spain.In each interview his portfolio had a copy of a famous ad from that creative director.We let the laptop webcam roll and waited for the reaction.When the intern was about to be kicked out, he revealed the joke and gave the invitation to the creative director.InvitationEverybody knows your work, but you don’t know the work of the young creatives.With all this hilarious material, we also created a website and a viral campaign to invite young creatives to register.

Results:11 out of the 11 creative directors contacted accepted the invitation.Plus…The virals were viewed more than 200,000 times (the creative population here is less than 8,000) and the event sold out in the first 48 hours after launching eseanuncioesmio.com (thatsmyad.com) Only 3 creative directors tried to kick the actor’s ass.All of them sent greetings to our mother@!¢&s.*We also launched this campaign in Portugal and you can see the Portuguese creative directors at www.esseanuncioemeu.com