Cannes Lions
LEO BURNETT DEL PERU, Lima / BANCO DE CREDITO / 2007
Overview
Entries
Credits
Outcome
The BCP exchanged US$8.5 million of fake dollar-bills for good ones, obtaining US$23M in new accounts and a total deposits increase of US$80M in three weeks. At the end of 2005, BCP reached profits above US$185M, a record number.
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