The campaign for Real University Student from Real Bank opening of new accounts was developed based on the idea that young people do crazy things but these things are part of youth and they should receive all kinds of support to become responsible people. The pieces were videos in which the users took part in very unusual competitions, being stimulated to interact and bet on the winner. Only then they got to know the product. The results were surprising: in the first day only the hotsite received 51 thousand visitors.