Simple but interesting visuals with bright slogans help the audience to concentrate in the advertising message. We have 3 Internet-activities: the special application for social networks “Wonder, who are you in the market?” which helps to understand the psychological propensity to invest and defined the risk profile of the person. We also launched a banner and contextual advertising. We have launched a special website www.moi-budget.ru (It is located five simple steps to success: 1. Consider the income and control costs through special websites - accounting for personal expenses: www.drebedengi.ru, 2. Choose a goal and earn the required amount (www.zenmoney.ru), 3. to acquire knowledge from reliable sources - read the best books on finance and budget planning, 4. Attend courses and seminars, 5. Use different forms of savings.) It will help planning the budget). These interactive channels are employed to maximize advertising synergy effect in internet and increase sales.

We have reached the maximum audience and task orientation, increased number of people willing to learn to work on the stock exchange and as a result of improved BCS ASSET MANAGEMENT sales. Well educated people are not afraid to invest in complex financial assets. Brand awareness has increased due to wide advertising. The sales plan was achieved by the 15th of March (120%), the customers’ accounts have increased substantially.