Few results are available so far in terms of return of investment, however qualitative research was conducted and HSBC found it was now consistently known as an insurance brand as well as a bank. People started coming to HSBC branches with their notes in their hand. The campaign was known to bring a smile to client’s faces. Many clients took their note and put it on their friend’s car as a joke, and a helpful suggestion. The campaign, including the notes, was so well accepted in Guadalajara that in March 2007 it was launched nationwide.