There were no restrictions or government regulations that affected the output of this campaign.

The "Be More Human Experience” is an online destination launched to dimensionalize Reebok’s new global campaign. Revealed days before Super Bowl XLIX (along with a coinciding TV spot), the site is an exploration on the correlation between fitness and humanity through the use of video, interactive tests (the Human Score), 3D visualizers (Gray Matters), and social media (Break Your Selfie). Designed as an adaptive website, "The Be More Human Experience" works across every device, from desktops to smart phones.

Of the site’s 1.5 million online visitors, 175,000 took the "Human Score" test, with a remarkable 86% completion rate. Additionally, more than 5,000 photos were tagged #Breakyourselfie.