Brazilians love butts. A round and firm butt is every Brazilian girls' dream. This was the benefit that Reebok Easy Tone wanted to communicate at the Point-of-Purchase: a derrière shaping gym shoe.

The whole world knows: Brazilian butts have to be voluptuous. To show that while pleasing the Brazilian taste, we used the poster itself to raise the picture's buttocks.

The poster is attracting much attention in stores. When you combine Brazil and butts, it's a sure hit.