Storebrand is traditionally a well known financial company, but no longer top of mind when it comes to insurance.

Raise awareness of Storebrand on insurance. Build brand and continue to build Storebrands relatively new payoff: Invest in the future.

We start on a flower pot on a window sill. The window is open and the wind is blowing so hard that the pot is tipping and close to falling out. Cut to the street where we see a young woman is hurrying along a sidewalk. Cut to a young man doing the same but in the opposite direction. Quick cuts between the pot, the man and the woman creating suspense. Then the man and woman collide and look at each other romantically. Cut to the pot about to tip, but then it is saved just in time by a woman. We then see that it is the same woman, but now pregnant. The man from the street enters and gives her a kiss.

The films aired a few weeks ago so we do not have any data og tracking yet.