After the pandemic a record number of Norwegians were travelling abroad for the summer vacation. This also meant many would come back with bed buds in their suitcases.

Storebrand is the worlds most sustainable insurance company (Corporate Knights' Global 100 list) and urge all customers to take care of their belongings. This includes their home. Good for business, people, planet and the brand.

Storebrand offered everyone (customer or not) arriving at Oslo airport during the busiest arrival week a Bed bug check of their luggage free of charge.

Target audience:

Everyone arriving at Oslo airport.

To affirm sustainability as a core brand asset and also improve top-of-mind and liking in general, Storebrand offered everyone a needed and welcome service.

During the first week of August (the busiest arrival period) Storebrand had a stand immedieately after customs offering everyone a bed bug check. This was done using Andrea, a trained tracking dog, to sniff out bed bugs. If she found bed bugs in yours suit case, the owner was offered bed bug extermination by deep freezing. Also free of charge.

Even though under €10000 was spent on media, 42 % of the Norwegian population were aware of the campaign. This because it was picked up by the press and got massive coverage by all major news outlets.

55 % of the population have a more positive perception of the brand after seeing the campaign (40 % same as before, 1 % more negative).

For the first time Storebrand is now top three top of mind insurance companies.