The new generation of Honda FIT is launched in Taiwan. How to convey the concept of "Less, but better" is the subject of this time.

To deliver the simplicity in design concept of Honda FIT.

"you will discover something more important when you are giving up the unnecessaries."

We rolled out an experiment named "be simple for love".

Taiwan is a warm but shy country

In Taiwan, there are many people who tend to hide their emotions in their hearts, even to those closest to them.

Through this video, we not only hope to convey the brand proposition of Honda FIT "Less, but better"

We also hope that more people can share their feelings with each other by giving up unnecessary objects for those around them.

In order to let TAs aged 30-45 understand the proposition of Honda FIT "Less, but better", we put the advertisement on the facebook which is most commonly used by this group. By precisely targeting, TAs will understand the concept of Honda FIT when it is launched.

The video has accumulated 192K views and nearly 100 shares within two weeks of its launch