To get attention at dealerships, we created a poster without the use of ink, just using the Braile language in high-relief. A simple, cheap idea that got people's attention at the point of sale, because it was entirely white. In addition to clearly passing on the main message, that you need a rear-view camera to see what's behind your car.

With minimal investment, Suzuki got the attention of its consumers and focused them on a product with a high level of utility in their daily lives. We found an efficient way to communicate the car's feature, and, at the same time, make the poster a decorative piece at the point of sale. Since it got their attention from far away, because it was all white, and since up close it delivered the message that you need to have a rearview camera to see what's behind your car.