Cannes Lions
HEAT, San Francisco / USGA / 2019
Overview
Entries
Credits
Background
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Execution
We open on peaceful scenes of the iconic Pebble Beach golf course. No people are visible, just the remarkable beauty of this unique setting. At first, all we hear are ambients sound: waves crashing, sea birds calling, wind rustling through the trees.
Suddenly we hear voices. Announcers take us back to the unforgettable moments from past U.S. Open Championships. We start to see flashes of historical footage—almost as if the course itself is remembering what’s come before. Great golfers past and present walk the fairways. Empty galleries fill with cheering fans. And legends are made, right before our eyes.
Our focus is the experience people can only have at the tournament—and specifically at Pebble Beach. The best golfers in the world on the toughest course, up close and personal. No devices, no social media, and no commercial breaks. Just golf the way it was meant to be seen.
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