Cannes Lions
DENTSU, Tokyo / DAIICHI SHOKAI / 2010
Overview
Entries
Credits
Execution
Instead of forcing them to come, we came to them! We hijacked all computers into a MATRIX PACHINKO game! Enter any URL address and that site will turn into a MATRIX PACHINKO game instantly. Google, Yahoo, Facebook and Twitter accounts, the Whitehouse website, etc. any website in the world was easily hijacked by MATRIX.
The texts and photos are turned into pins, using the original site as a game board. The played scores were automatically ranked to tell you how high you scored. This created a completely new experience for MATRIX fans, and an innovative way to inform the newly launched MATRIX PACHINKO.
Outcome
Over 150,000 sites have been hijacked within just a month creating a new PACHINKO fad in Japan. Personal blogs where turned into MATRIX PACHINKO, and many Twitter accounts have been hijacked as well creating an extreme viral effect. Now Japan is flooded with MATRIX PACHINKO freaks who have just started PACHINKO through this campaign.
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