Spikes Asia

Be Unexpectedly Interesting

OGILVY, Singapore / NATIONAL LIBRARY / 2022

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Overview

Entries

Credits

OVERVIEW

Execution

To remind people how reading makes them interesting, we chose to let the books do all of the talking. The book titles to be a lot more precise. We stacked popular library books to create whimsical, pithy, and sometimes profound sentences out of the book titles themselves. A lot of library hours were clocked and necks sprained perusing the collection in writing and picking the right books to create these set of 6 headlines.

Exhibit B: 9 to 5.

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