It took a cow, a Napolact milk box and a tablet to bring technology and tradition altogether creating the first app that gives you fresh milk. At first, the consumers saw nothing more than an easy game that requires milking a cow. But as soon as your digital milk pot was filled, you were requested to actually pour it into a glass and taste it. And the tablet became something else. Our device was pretty ingenious: by attaching the tablet to a Napolact milk box we created the illusion that the milk you poured actually came from the tablet itself.

More than 300 interactions per day, with an average time of 1 minute and 30 seconds for each interaction.

More than 700 liters of milk were milked and tasted by the consumers during the activation ( 12 days – 2 day / week for 6 weeks ).

The success of the Napolact activation took this idea abroad so we already implemented it for two other different brands in FrieslandCampina’s portfolio – in Sigapore and Dubai.

The in-store activation had a reach of 50% of the entire Romanian Facebook universe, proving that tasting should be more than tasty.