On Instagram we reacted to daily events with custom posts. The campaign have been supported by three Facebook applications: the Pöttyös Moments Quiz, the Pöttyös Moments Poll and the Pöttyös Moments Generator. YouTube was full of Pöttyös Moments as well. We created over 30 pre-rolls about typical YouTube behaviours, video genres or special occasions. The pre-rolls ran for two months depending on the genre of the video or which day of the week it was.

The Facebook posts were seen more than 3.5 million times during the campaign. The applications generated over 100,000 interactions. And the YouTube videos proved more than 2 million times that:

There is a Pöttyös for every moment! During the Moments campaign total both Pöttyös Volume (+0,8%) and Value (+0,9%) Market Share was above last year same months.