Target re-imagined its Wedding registry as an online catalogue to get all types of couples excited about creating registries that reflect their unique partnerships. The digital catalog launched in April 2012 with the Be Yourself, Together campaign across Web, mobile, email, social and press, reinforcing the range of products available at Target, from brand names to unique gifts such as grills and camping equipment. The powerful digital experience replaces the traditionally printed catalogue, combining the inspirational elements of print with the utility of the Web.

JURY: watch demo video in the case film URL to check the website.