To deliver a concrete message about the consequences of growing beach pollution if we do not act immediately. To convey this message with an unexpected and high-impact advertising medium with the aim of gaining journalists’ attention. The idea was to use one of the classic beach holiday’s souvenirs (a bottle full of colourful sands) with the lines "This is what your future holiday’s souvenirs will look like if we do not act today".

This kit was given to several journalists and resulted in: TF1: 8pm TV news on Sunday 20th of March; Canal + : A morning programme on Thursday 17th of March (Bruce Toussaint); M6: "6minutes" news programme on Friday 18th March; France 3: Local (Paris and Ile de France) TV news; Aujourd’hui en France: An insert on front page and one full page.