Cannes Lions
PUBLICIS MANILA, Makati City / NESTLE / 2012
Overview
Entries
Credits
Description
8-year old Aaron (Gerald Pesigan) is dead set on winning the Grand Prize in his 2nd Grade declamation contest. He is determined to win despite his obvious “f ” and “p” speech defect, a proclivity common amongst some Filipinos to interchange the pronunciation of English words with the letters “f ” and “p”. His mother (Eugene Domingo) takes an active albeit humorous role in preparing him for the competition. This is a story of perseverance, family unity and the real meaning of triumph and possibly the “Rocky” of all declamation contests!
Similar Campaigns
12 items