Cannes Lions

Bear Market

THE TRADE DESK, New York / E*TRADE / 2021

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

We open on a supermarket. It’s like every other supermarket except for one thing. All of the shoppers and employees are bears.

We see bears shopping in the produce section. Bears in the fish section. And, of course, bears in the honey section.

Then a super reads, “If this is your definition of a ‘Bear Market,’ maybe trading’s not for you.”

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