Cannes Lions
THE TRADE DESK, New York / E*TRADE / 2021
Overview
Entries
Credits
Execution
We open on a supermarket. It’s like every other supermarket except for one thing. All of the shoppers and employees are bears.
We see bears shopping in the produce section. Bears in the fish section. And, of course, bears in the honey section.
Then a super reads, “If this is your definition of a ‘Bear Market,’ maybe trading’s not for you.”
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