Cannes Lions

BEAST

THJNK HAMBURG, Hamburg / AUDI / 2013

Case Film
Case Film
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Description

The star of the 30-second TV commercial for Audi ultra lightweight technology is a masterful victor of the 24 Hours of Le Mans: the Audi R18 TDI. This lightning-fast vehicle travels elegantly along the track and concludes the race in the pit lane. Here, a mechanic ensures that the vehicle is spruced up. He ends up discovering a bit of fluff on the spoiler of the powerhouse and blows it off. The Audi is so light that it gently rolls forwards.

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