Cannes Lions
ELEPHANT SEVEN, Hamburg / AUDI / 2004
Overview
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Description
The Audi Le Mans Special has been developed to celebrate Audi’s involvement in Le Mans. The speed, excitement and endurance of the 24-hour long race of Le Mans has been condensed into a 24-second audio-visual flashmovie. Once this has played through, the user can spool back and forth within it using the timeline. On this 'Hot Spots' are marked, which show where Le Mans information bites are clickable. These infobites contain details about the race, drivers, cars and Audi's automotive innovations.
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