Cannes Lions

Beat Cancer

REICHL UND PARTNER WERBEAGENTUR, Vienna / ESTEE LAUDER / 2017

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Description

A woman is in a gray room, where the words "BREAST CANCER" are supered. With the palm of her hand she wipes away the letters "R" and "S", with the result that "BEAT CANCER" remains supered for the spectator of the spot.

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