Cannes Lions
ADPLANET GROUP, Singapore / ESTEE LAUDER / 2008
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Description
The Brief: The objective was to intrigue the target audience, who are currently using other deodorants, to try our product.
Solution: The viral, sent as an email (with the subject: Be the centre of attraction), invites people to click on the graphic featuring moving people. And when the cursor is pressed, the whole population of moving crowd gets attracted to the cursor, delivering the message, Get closer. Get Lab Series.
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