Our solution was to design a children’s book with pictures and words that could be taken in two completely different ways. To children, the book seems innocent and fun; to adults, it seems extremely suggestive. The final page explains what’s going on:“For adults only! Kids won’t see! Beate Uhse Erotic TV with child lock.”The book was sent as a mailing, distributed at adult entertainment trade fairs and made available in Beate Uhse stores. The aim was to boost new subscriptions and the image of the brand.