Cannes Lions
SCHOLZ & FRIENDS, Berlin / BEATE UHSE TV / 2007
Overview
Entries
Credits
Execution
Beate Uhse wanted a funny gift for their cutomers. So we handed out the Incognito Glasses to mock customers who are ashamed of shopping at the Beate Uhse Stores and being recognized.
Outcome
The Give-Aways were immediately out of stock and the customers appreciated the funny gift. The brand awareness increased and people came to the shops for the Incognito Glasses and then bought other products too.
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