The brainchild of legendary artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine, Beats by Dr. Dre creates premium consumer headphones, earphones and speakers. Through these offerings, Beats has effectively brought the energy, emotion and excitement of playback in the recording studio to the listening experience and has introduced an entirely new generation to the possibilities of premium sound entertainment.

Our priority was to create a portable speaker while optimizing the usable volume for audio. We based the volume on a soda bottle: easily transportable and small enough to fit in a backpack. We divided the battery pack so it fits perfectly in the handle area, equilibrating the product. When placed on a flat surface, the handle disappears, serving as a stand and protection for the passive radiator on the back of the product. The quick release accessories adaptor also disappears when not in use. The rear housing was created in one piece with a gas injection process.

Underscoring Beats’ commitment to delivering a high quality audio experience, Pill XL is a portable wireless speaker with incredible sound that rivals much larger stereo systems. Loud and clear enough for a big room or a backyard BBQ, Pill XL connects to any Bluetooth-enabled device. Multiple Pill XLs can be tapped together to pair and play the same song in stereo. Pill XL’s built in handle, rugged back, and smart strap attachment at both ends make it both durable and easy to carry.