Beats By Dre established itself in the world of sport by getting its iconic Studio and Solo headphones on the ears of elite global athletes as they prepared for huge sports moments.

The brief was to grow Beats’ share of the Active Lifestyle segment - everyday runners and fitness enthusiasts - by getting them to choose the new Beats Active range - sweat resistant, wireless in-ear earphones and headphones.

Our objective was simple: make Beats essential exercise gear.

Beats1Run was the world’s first global running event powered by a live radio broadcast.

The radio show was streamed live from Beats1Radio, Apple Music’s radio station, curated by the world’s best DJs.

5km running events took place in Los Angeles, New York City, London and Paris on October 25th 2015.

Runners were kitted out in exclusive Beats1Run gear.

And Beats’ owned social channels covered the event.