Until now, Neutrogena had done individual product advertising and primarily in the US.

Now, Neutrogena, in its first ever, global brand spot, sets out to define their idea of what makes a woman beautiful.

And to Neutrogena, the answer is so much more than meets the eye.

What makes a woman beautiful is her creativity, her guts and her courage.

And the fact that no matter what part of the world she comes from, or what barriers she faces, she finds a way to reframe her future and build the life she dreams of.

Neutrogena wants to let every woman know that we want to help her put her best face forward, so she can look in the mirror and believe that anything is possible.

This campaign was created by a female creative team, a female producer and shot by a female director. Since it is a global spot, we wanted our cast to be truly diverse. With a few exceptions, most were real women, not actresses.

So far “Beautiful” is running in 30 countries and this number may continue to grow.

The campaign was launched via Neutrogena’s social media channels, followed by a high profile placement within the Oscars broadcast in both the United States and Brazil.

Since “Beautiful” was just launched on March 1, we have limited results, but here’s what we know so far.

To date “Beautiful” has garnered over 13.6 million impressions on YouTube, Facebook and Instagram and 1.9 million views. Plus, the launch alone achieved 125+MM PR impressions.

Lastly, 95% of the sentiment online has been positive demonstrating the positive impact this campaign is starting to create in the lives of women around the globe.