Cannes Lions
MJZ, Los Angeles / TOYOTA / 2022
Overview
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Credits
Execution
Because this spot is completely devoid of movement until the last scene, the camera does much of the work of conveying a sense of movement, and telling the story by gliding through every scene with intention. Without movement to draw attention to specific elements, the camera fills the lead storytelling role, guiding the viewer across a series of perfectly framed dioramas. When the dancer springs into action at the end, the effect is heightened.
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