Cannes Lions
RAPP DIGITAL BRASIL, Sao Paulo / PETROBRAS / 2007
Overview
Entries
Credits
Description
The Pan American games are the largest sporting event in the Americas and have the sponsorship of Petrobras, a Brazilian oil company whose slogan is: "Challenge is our energy". The piece explores in a playful way the importance the energy transmitted by the fans has on the success of the athletes during the competition.
Similar Campaigns
12 items