Cannes Lions

PANAMERICAN GAMES SPONSORSHIP

RAPP DIGITAL BRASIL, Sao Paulo / PETROBRAS / 2007

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The Pan American games are the largest sporting event in the Americas and have the sponsorship of Petrobras, a Brazilian oil company whose slogan is: "Challenge is our energy". The piece explores in a playful way the importance the energy transmitted by the fans has on the success of the athletes during the competition.

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