The project was developed in Brazil for the first time, and was implemented in three phases: Phase One invited internet users to participate in the contest; Phase Two asked them to vote for the shortlisted versions; and Phase Three featured the winners. The participant with the winning version got an iPod player and an Albany product kit, and had his version aired by the major FM radio stations in the country.

Albany is now perceived and recognised by young consumers as an innovative brand that features a wide line of beauty and personal care products. It now has a space of its own in the market.