Cannes Lions
DDB BRASIL, Sao Paulo / ALBANY / 2006
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Description
"The goal of this piece is stressing the benefit of all-day protection offered by the Albany deodorant. The creative solution hit upon was putting together a clock whose hands are a man’s arms. By doing that, we managed to show that the protection provided by the Albany deodorant is so great that he is free to move about all day with no fear of having his sweating noticed."
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