Cannes Lions
ANOMALY, New York / JOHNNIE WALKER / 2015
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Beauty In Black is a visual metaphor for the unique flavor character of Johnnie Walker Black Label and Double Black Label. Working with a renowned artist we created an elaborate art piece, turning a room and its contents black before setting it all on fire, a metaphor for the bold, intense fiery and smokey character of the whisky. In doing so we draw a parallel between the character of the whisky and the progressive character of those who drink it. Keep Walking.
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