Cannes Lions

ZYWIEC BEER

MAX WEBER, Warsaw / ZYWIEC GROUP / 2006

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The client asked us to come up with something inspiring that will attract new users by using word-of-mouth only. We developed the idea of giving people the ability to preserve a fragment of their thoughts, emotions and ideas for future generations. Until the end of the project users can write text messages on the Zywiec website. Gathered messages will then be converted into radio waves and broadcast into space where they will last forever and will be discovered by future generations. Messages are going to be sent on 22.02.2006 from NCSFCT/Evpatoria Telescope located in Crimea, Ukraine.

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