Cannes Lions

Beauty in Real Life

DIVISION7, Los Angeles / CVS / 2021

Film
Demo Film

Overview

Entries

Credits

Overview

Execution

Souped up iPhones were sent to our talent in a production kit along with lighting, tripods, mounts, etc. Since our talent would have to perform the functions of grip, gaffer, DP, stylist, etc., leading up to the shoot, we conducted tutorials with our key crew to help instruct and elevate lighting, camera angles, HMU, wardrobe, production design, etc.

Using a combination of Zoom, TeamViewer, and QTake, our agency and client were able to tune into the entire shoot remotely and in real time, creating an ecosystem that mimicked that of video village. They were able to see the wide of our location but also experience live streaming of the footage we were capturing. Feedback was relayed in the same way we would on a real set.

Culminating in a 3 day shoot and an end product the agency and client were ecstatic about.

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