CIL Premium is paint and primer for just $29, so it’s easy to get a beautiful looking room on a small budget. To leverage the small in small budget, we created a real looking miniature room and gave it a makeover with just a little bit of paint and a few accent pieces. The entire makeover was done with mini paint rollers, brushes, some mini lamps and small pillows sewn on a mini sewing machine - transforming a dull, drab room into a thing of beauty.

Because we were promoting paint & design, it was crucial that every aspect of the miniature room looked beautiful. Nailing the aesthetic was essential to helping sell the paint.

The proximity of the camera was so close to the set pieces, we had to ensure that all the furniture, accessories and accent pieces were carefully constructed to feature detail you’d normally normally see in real life. There was no opportunity to “cheat” it with longs shots. Related, because we were shooting up close, the scale of the details needed to be taken into consideration too. For instance, grain on the floor boards we’re accurate to real life, even though it was scaled down 1:12.

In addition, to maintain authenticity, all set pieces with moving parts were actually done in camera with no computer special effects, including a paint shaking machine, record player and table saw.