Cannes Lions

Anything for Love

DDB, Sydney / MCDONALD'S / 2016

Film

Overview

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Overview

Description

In this ad, we hear Meatloaf’s classic ballad “I’d do anything for love” and follow the path of a man and observe how his life changes first with the pregnancy of his wife and the subsequent birth and raising of his little girl. From the moment’s she’s born there’s nothing he wouldn’t do for her until one day, in her favourite restaurant (McDonald’s), he finally draws the line refusing to eat her chicken nugget in favour of his new grown-up burger.

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