The first Lancôme ecommerce website in Europe is lancôme.fr. Targeted to all women from 25 to 65, this site combines branding, CRM and ecommerce. Women can purchase all Lancôme products in a few clicks, either by navigating amongst the categories, new products category, and the search tool. They can post their opinion about products online, save their favourite products in their profile, and make their diagnosis to get recommendations. Or they can check the videos about products' application before buying online. Lancôme is one of the only luxurious cosmetic brands to have its own ecommerce site.