This sponsorship was perfectly themed for Lancôme’s new products. The fashions were organised by colour, instead of style or era, and focused on details, e.g., texture, particularly relevant for Lancôme’s Colour Design™ (36 shades and 4 ultra-modern finishes). In Elle, we matched three dresses with Colour Design™ looks, truly celebrating “Fashion in Colours” and Lancôme’s products. The “how to” page demonstrated Lancôme’s colour authority and engaged readers to recreate these looks using Lancôme’s Colour Design™.

Thanks to Elle, Lancôme was able to sponsor this exhibit and generate 9 pages of brand exposure for a fraction of the cost. This integrated sponsorship enhanced relevancy and established Lancôme as Colour Design Authority. It generated buzz, impact and sales for the Colour Design™ launch.