MSN Beauty Live, "Your Every Day Beauty Coach", is an international relational platform fully integrated inside MSN (N°1 internet destination) and dedicated to L’Oréal Brands (L’Oréal Paris, Lancôme, Garnier, Maybelline). Already accessible in UK (http://beautylive.msn.co.uk), Germany (http://beautylive.msn.de) and Taïwan. Beauty Live is providing up-to-date contents, tips and exclusive online services for Women using every interactive channel: Web, Mail, and the most intimate Instant Messaging with a dedicated Tab on MSN Messenger and Alerts direct to the computer desktop. The goals are multiple: creation of a highly qualified; profile database; branding; traffic. In 2 months, Beauty Live became the number 3 beauty destination on the internet in UK (source NNR). For all these reasons, Beauty Live shows the path for all "mega brand" and multi-brand owners.