www.2b-interactive.com/cannes/endlessAfter seeing the new possibility brought by flash MX technology, the media team suggested that we hide the ad in the web-sites content and make it appear with the cursor. The entire web campaign was based on this idea. With a mock up and a limited budget, they started to explain and negotiate this non-traditional form of placement throughout major Canadian web sites. All of the web sites accepted the ad. Without their ideas, their effort, their negotiation skills and their strong technical knowledge, this succesfull campaign would never have seen the light of day.

From our perspective, it was the first time an advertising campaign with this type of interaction was executed on the Internet.