In-store posters to remind women of the small yet impactful retail products available at the Gee Beauty Studio.

Design weapons of mass distraction. If the lipstick, mascara and nail polish were designed to attract the most attention, then why not emphasize this benefit using Gee Beauty’s design aesthetic? The descriptor copy supported the belief that it’s a battlefield out there, reminding women to include these (and other) fashion items with their beauty services.

While recognizing a change in spending habits of the general population, Gee Beauty has seen a steady increase in the number of new clients - having seen the 'Saving Face' promotional film and items (on the website and through word-of-mouth). The tone of the promotion reinforces the playful 'tongue-in-cheek' voice of the brand, while being relevant to the current climate.Repeat business is up 16%. Smaller beauty item sales have increased 29% per customer visit ­ proving that the lipstick index is an actual affect. Women are (discreetly) requesting the alley entrance or some form of privacy for their treatments.