We had the task of rebranding Simmons, a well-respected but somewhat invisible mattress company. We wanted to change the discussion about the importance of buying the right mattress because who really thinks about their mattress and it's benefits?

Our campaign is built around the idea that we recharge all of the components of our lives...and our bed is really the Recharging station for us every night.

We chose to emphasize the hazards of not getting fully recharged. Enjoy.