Cannes Lions

CLOROX BLEACH

DDB SAN FRANCISCO, San Francisco / CLOROX / 2015

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Everyone’s a daredevil. At least until they aren’t. In this spot we meet a man just as he’s finished jumping out of a plane for the first time. Unfortunately, it becomes clear that he’s mortified since he couldn’t control how his body, specifically his bowels, reacted to the excitement. And to make matters worse, his wife is nearby to record the whole experience. The film ends with the answer to the mess we just saw: the Clorox Bleach jug slamming down.

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