Nursery schools were the ideal setting for Clorox Bebé. During one month, we visited 60 nursery schools and put stickers on all utensils that most required disinfection due to their constant contact with children’s hands and mouths. Mothers got flyers and a measuring tape in their children’s report booklets. A team of lovely clowns handed out stickers. All with the message “Clorox Bebé protects you so that you can explore the world safely”.

Two months after the product was launched, 140,000 units were sold, a much larger number than the client had expected, given the difficulty of achieving results in that category in such a short time.