Our ad featured macro shots of fabrics & laundry labels. To make these visuals eye-catching, we chose fabrics with powerful colours, really focused on the detail of the different fabrics, and used striking angles. Each visual is uniquely related to a specific fabric (cotton & wool)

We replaced the icons on the laundry label with a complex CGI equation, we maintained the same fabric texture of the original label.

The laundry icons in the headline lockup are related to the fabric and the icons that appear on the original label.